Why ICCA membership? Cost-effective way to win international association meetings business. Link up and do business on a truly senior and global networking platform representing all sectors of the meetings industry. Attend a strong, custom-designed education programme for senior industry practitioners. Promote your organisation to the international meetings industry. Get access to valuable resources. Belong to a trade association that delivers creative solutions for each member's unique meetings-related objectives (see section below). Business Objectives Each ICCA member company/organisation creates their own unique value-mix from ICCA’s extensive range of member benefits to deliver specific business objectives within their international meetings strategy. We have listed some of the most typical objectives, along with a drop-down selection of recommended tools, products, services and events that can help ICCA members achieve them, and with links to enable members to easily obtain additional information or sign up for these business opportunities. Members are advised to ask ICCA directly for advice and assistance with any meetings-related business objective which is not listed here. International association meetings – research, sales & marketing goals Identify more prospective clients Build in-depth knowledge of target clients and their events Communicate more effectively with prospective clients Design a better strategic approach to int’l association sector Increase face-to-face client opportunities Win more bids/make more sales   Strengthen your company/destination competitiveness in the international meetings field Build effective networks Compare yourself to competitors/identify your strengths & weaknesses Promote your developments and success stories Train your team Understand market and client-need trends Conduct business with other ICCA members Build supplier-client relationships with ICCA’s meetings management members Communicate your company’s expertise, products & services to potential ICCA member clients Exchange business leads Form partnerships, mergers, consortia or user-groups Host ICCA events Advocacy Understand and promote Green/CSR dimensions relating to meetings industry Understand and promote the economic importance of meetings