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49th ICCA Congress - Hyderabad, India 2010
Best Marketing Award
First Time Attendees
I&MI Media Charity Golf Classic & Cooking Class
Local Host Committee
Long Standing Members
Press Section
Programme Overview
Silent Auction



 Wednesday 27 October
  09.30-10.30    WCL - Copenhagen-Denmark Lecture
Dr. Devdutt Pattanaik, Chief Belief Officer,  Future Group, India
ICCA Danish Members
Session / Function: Education Session / Plenary Session

Eastern Philosophies, Mythical Mindsets, and Cultural Creativity: What Concrete Lessons do they Offer for Business Success?

Description: Devdutt Pattanaik, one of the star speakers at the TED India conference, adviser to top multinational companies, and prolific author and commentator, will change the way you think about the paths to business success.  Arguing that whilst the 20th century world was shaped by Western philosophical approaches and US- and European-centric multinational companies, the 21st century's business environment is exceptionally relevant to Eastern concepts and ways of thinking.  Companies and individuals who learn to embrace these sometimes radical and seemingly eccentric ideas will not only be better placed to do business with companies and clients in China, India and beyond, but will transform their potential for success in all markets and for all their staff and stakeholders.  First-time visitors to India frequently find that their thinking is utterly transformed by what they experience: this year's Copenhagen-Denmark Lecture hopes to achieve the same thing for ICCA delegates' business philosophies! 
Further Links:
Click here to visit Devdutt's website. The website includes articles, videos and details of how to purchase his books.
Related Documents / Downloads:
    Biography - Devdutt Pattanaik
    Presentation - Devdutt Pattanaik
For More Information:
    Contact: Jill Frazer
    Phone: +31 20 398 1912
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