This website uses cookies, which are necessary for you to login to the My ICCA section, integrate social media and track visits to our website. ICCA is legally obliged to ask your permission to use cookies and to inform you about how we use them. By continuing to use our website you are accepting our use of cookies as described in our Privacy Policy. Find Out MoreContinue
49th ICCA Congress - Hyderabad, India 2010
Best Marketing Award
First Time Attendees
I&MI Media Charity Golf Classic & Cooking Class
Local Host Committee
Long Standing Members
Press Section
Programme Overview
Silent Auction



 Wednesday 27 October
  11.00-12.30    WE101: How COP15 Helped Create a Brand for an Entire Country
Svend Olling, now Danish Ambassador to Bangladesh,  previously responsible for hosting the 2009 UN Intergovernmental Conference on Climate Change – COP1
Eduardo Chaillo, Meetings Executive Director,  Mexico Tourism Board, USA
Session / Function: Education Session

Format: Presentation + Question & Answer

Audience: General interest
Description: A totally new perspective on one of the world’s biggest and most important meetings, COP15 held last December in Copenhagen. How the Danish government decided to bid to host this event, not just because they believed in its objectives, but in order to create a powerful brand for their country and its business community, including the Danish meetings industry. Hear the inside story from the man who was at the heart of this ambitious project.
Related Documents / Downloads:
    Presentation - Svend Olling
For More Information:
    Contact: Jill Frazer
    Phone: +31 20 398 1912
    Email Contact