Best Marketing Award Frequently Asked Questions

This Best Marketing Award is open exclusively for ICCA Members and Associations. There is no cost to participate. 

Campaigns developed within the past three years are eligible. Ongoing campaigns may also be submitted, but if you believe the impact would be more compelling at a later stage, you may consider submitting it the following year.

Yes, we have a mentorship program in which previous BMA winners provide guidance to participants. If you are interested, we can connect you with a mentor to assist you in preparing a strong submission.

The proposal should be a maximum length of 1000 words. It provides an opportunity to present your project in your preferred style. While addressing the evaluation criteria (Research & Rationale, Innovation & Creativity, Long-Term Impact, Communication/Presentation, and Determining & Measuring Success) is optional in this section, you will have a dedicated space to do so later in the application form. You may also include images to strengthen your submission.

The video (maximum 90 seconds in length) is part of the submission process and serves to enrich your pitch. For the finalist presentation at Congress, you have the flexibility to define the assets you wish to use; you are not forced to use the same video.

The previous year's finalists videos are provided as a reference; you have the creative freedom to develop the video in a way that best supports your pitch. If your campaign includes a relevant video, you may embed it in your written proposal to ensure judges view the full version.

You may include any supporting materials that strengthen your entry, such as campaign videos, media visibility reports, data, and other relevant documentation.

The mentor can provide guidance throughout the process, and a reference guide is available to assist you. 

Access to the guide