Let me introduce myself – my name is Alexey Kalachev, CEO of the Russian Convention Bureau.  For more than 17 years, I have been involved in the communication and events industry. Two years ago, I joined an ambitious project of the first Russian Convention Bureau. It was a huge challenge for our country and for me. Significantly, the first year has already shown considerable results. Russia is becoming a more and more demanding destination among the international buyers and event organisers. However, there is still a long way ahead and undoubtedly, ICCA is going to be an integral part of it.

 

One of my main priorities as a Member of the Board will be attracting more attention to destination marketing issues within ICCA activities. The number of new event destinations is still increasing. It means a fast-growing demand on ICCA’s expertise in promoting and improving regions in the issues of legacy and advocacy, sustainable development and the impact of the meeting industry on the local social and economic development. Being a knowledge hub, ICCA could create a resource center for destinations based on best practices and industry guidelines.Today time creates new challenges and opportunities. I believe that my energy, experience and knowledge will significantly contribute to the ICCA development.