- Mrs. Alexandra Torres Asch
- Ágora Bogotá - Convention Centre
- Carrera 37 # 24-67
- 111321 Bogota
- Email me
Alexandra Torres was born in Bogotá, Colombia however is also Costa Rican. Graduated in Law from the Universidad del Rosario, a Cum Laude graduate of the Master's Degree in Administration from the University of Southern New Hampshire and has a Certificate in Marketing from the same institution.
During her professional career, she has had different challenges that she has solved with excellence. She was the first Director of the ProColombia Country Brand program, where she was part of the creation and development of "Colombia es Pasión", a successful campaign whose objective was to position a positive image of the country abroad.
Later on, she became the first Director of the Bogotá Convention Bureau, where she led initiatives for the national and international promotion of the city as a destination for world-class events. During her administration, Bogotá went from position 104 to 47 in the ICCA ranking.
From 2015 to 2017 and 2017 to 2019, she was President of the Latin American Chapter of ICCA, becoming one of the most influential women in the meetings industry in the region.
Her new role as a Board of Directors’ member will pose different challenges, including giving voice to Latin America and the Caribbean in this important group, strengthening the meetings industry in the region, and continuing the consolidation of Latin America as an attractive world-class congresses destination.