Industry Research

ICCA’s extraordinary archive of industry (and social) change. This is where you can scroll through and find out what key figures have contributed across the years. Other features include interviews, profiles, insight, articles, reports, stats, best practice, and more. We’ll be curating the Resources library in due course but for now, enjoy ICCA in all that we have gathered.

Posts From: April 2017

From ROI to ROE, engagement matters

Apr. 26, 2017

This article has been originally published by our media member Mash Media Group Ltd. C+MW Magazine and has been featured in full below with their permission. “Jonathan Sivak, director at Tapfuse…

The African Federation for Sexual Health and Rights (AFSHR)

Apr. 26, 2017

The African Federation for Sexual Health and Rights (AFSHR) was established in June 2002, as an outcome of meeting in Pretoria, South Africa where sexual and reproductive health advocates and…

It's time to face our scary beasts

By Martin Sirk on Apr. 11, 2017

There are two large elephants sharing the room with associations and our meetings, and it’s time we faced them. The first is the ever-increasing facility with which even the most complex information…

4 Trends shaping the future of medical events

By Dr. Meskó Bertalan // The Medical Futurist on Apr. 10, 2017

When I arrive at a conference or panel talk, I always hope to take part in a vibrant conversation and come away with insights about realizing the future of medicine. But most events were chock full of…

Mastering the Exhibition Journey - A White Paper

By Ungerboeck Software International on Apr. 07, 2017

The "Customer Journey" is a marketing term that is often used for digital activities, mainly due to the fact that online activities can be tracked and measured in a much more detailed way than…