The Incredible Impacts Programme celebrates the “beyond tourism” value of international association meetings to create a powerful platform to advocate their positive societal impact. A panel of independent judges from the association world each year determines which meetings have proven impact to award three grants of USD 7,500 on behalf of BestCities Global Alliance and ICCA.

In 2018, the Union for International Cancer Control was awarded one of the three grants. 

"Cities Driving Change"

This association brought together key decision makers from around the world to define compelling messages to support the call to action against cancer. The Union for International Cancer Control (UICC) hosted their 2017 World Cancer Leaders’ Summit in Mexico City. With a theme of ‘Cities Driving Change,’ they convened 350 global cancer and public health leaders to discuss solutions in cancer prevention and care into further national action by 2025.

The high-level policy meeting was dedicated exclusively to furthering global cancer control and encouraged timely debate on emerging issues related to cancer. As an outcome of the 2017 event, it’s impact motioned for policy changes in the country, with the Mexican Government officially appointing the National Cancer Institute of Mexico to coordinate the development and implementation of a sustainable national cancer control plan in the country.

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Watch the interview with Dr Cary Adams, CEO of UICC, to find out more about their approach:

Download the full case study.