The monetary value of information presented at this year’s European Congress of Radiology, in Vienna, amounted to €813m, according to a groundbreaking new report.
Calculated by adding up the professional time spent compiling, and the research funding associated with, the content of 3,331 papers presented at the meeting at the beginning of March 2018, which attracted a record 28,474 visitors.
Market research organisation Triconsult oversaw the study, which was commissioned by the European Society of Radiology (ESR) and the Vienna Convention Bureau, and is understood to be the first study of its type and on this scale.
The findings were derived from a sample of 230 congress speakers who responded to a detailed questionnaire distributed by the Vienna-based society.
Watch the case study:
Find out more about the impact of international association meetings and business events on The Iceberg, an online library of case studies on the legacy of business events.