The purpose of this guide is to provide a collection of industry-specific tips for assembling a professional and compelling strategy to promote the role and importance of the meetings industry and achieve required decisions under today’s challenging conditions.
The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era.
JMIC did a 2-part webinar showcasing the industry speaking with one voice. Input from industry leaders, amongst which ICCA President James Rees and ICCA CEO Senthil Gopinath, and guidance from Professor Greg Clark, is being used to complete an Industry Manifesto delivering joint messaging for our sector – to governments, decision makers, stakeholders – about the role Business Events have to play in the economic recovery post COVID-19. See the recordings.
Research conducted by ICCA during May 2020, in collaboration with AfSAE (African Society of Association Executives), APFAO (Asia Pacific Federation of Association Organizations) and ESAE (European Society of Association Executives) examined the post COVID-19 strategies and plans of almost two hundred associations around the world.
Amongst the more in-depth results, which are available to ICCA members and the ICCA Association Community and the members of the partner associations, key findings in the research include:
- 66% believe that COVID-19 will fundamentally change how they operate in the future.
- Events are under review by 47% of associations, whilst 43% are reviewing their digital propositions and 42% their membership models.
- 84% intend to include hybrid and digital elements to events going forward, with a general opinion that they should lead to increased attendance.
- 60% of respondents believe that there are limitations to the ultimate success of virtual events when compared to face to face.
- 28% said geographic rotations are under review and likely to change in the future.
- 78% would consider the use of a meetings management company going forward.
- There is significant opportunity for the supply side of the meetings industry to support clients through increased flexibility and innovation.
G3 Partners AIPC, ICCA and UFI Release “Good Practice Guide: Addressing COVID-19 Requirements for Re-Opening Business Events”
As authorities around the world are increasingly clearing business events to run again, organisers of conventions and exhibitions, as well as venue and center operators need to put respective measures in place that create safe environments for participants.
A new global Guide on the matter identifies and promotes globally emerging standards, protocols, and good practices. The “Good Practice Guide: Addressing COVID-19 Requirements for Re-Opening Business Events” is jointly produced by AIPC, the International Association of Convention Centres, ICCA, the global community and knowledge hub for the international association meetings industry, and UFI, the Global Association of the Exhibition Industry.
In the words of ICCA President, James Rees, "We are missing the camaraderie, interaction and face-to-face contact that we take for granted and this is having an impact on our learning and knowledge-sharing. The physical presence, the sense of belonging and the building of trusted relationships by meeting in person is irreplaceable.”
With this in mind, we considered what it is we miss about face-to-face and concluded that physical meetings inspire, create business opportunities, trust and positive emotions, as well as building strong relationships. We hencourage you to share your reasons #WhyWeMissFace2Face.
On 30 January the World Health Organization declared the COVID-19 (or Novel Coronavirus) outbreak a Public Health Emergency of International Concern.
When facing uncertainty or crisis, identifying reliable and timely sources of information is critical to making responsible decisions. We have put together this status update blog to help you find reliable information about the COVID-19 outbreak and to share meetings industry-related resources with the global ICCA community of meeting suppliers and associations.
If you have any additional useful information that you would like to share, please email us.
"This is the time for facts, not fear. This is the time for science, not rumors. This is the time for solidarity, not stigma. We are all in this together."
- Dr. Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization
Regularly check the latest official information
In general, it is good practice in situations like these to stay calm, communicate responsibly and follow official health and travel advice. Download our whitepaper Crisis Management for Meetings for tips how to deal with crisis situations. We suggest to regularly check the latest official information on the virus of global health organisations and follow your National Travel Advisory Board's official foreign travel advice.