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Why Africa?

Africa is the second largest of the Earth's seven continents, making up about 22% of the world's land area. It has a population of about 770 million people and an incredible diversity in culture and in environment. The continent is recognized as the birthplace of Homo Sapiens and of historical civilizations. Lake Malawi contains the largest number of fish species of any lake in the world, four of the five fastest land animals live in Africa, it has the largest land mammal - the elephant, the largest reptile, - the Nile crocodile and the largest living primate - the Gorilla. It produced the world's biggest diamond and is the world's biggest gold producer. It is an destination of immensely exciting proportions!

Yet Africa is only now emerging as a viable, new destination. You can do your business or hold your conference in a sophisticated environment but also observe the wildlife, culture, scenic beauty and a number of the "wonders of the world". It has become accessible and there is a desire to see and experience what it has to offer. International organisations have, in the past, ignored the continent but there is a growing realisation that in order to educate and spread influence there is a need to bring events to Africa. Remember for many Africans Europe and America are unaffordable. At the same time, Africa is desperate for the benefits that international conferences can bring and you can be guaranteed that you will receive the utmost co-operation wherever you decide to go.

So whether it is an incentive or conference - contact your ICCA Africa colleague - we are here to assist!



 

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