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ICCA Sector Destination Marketing International Client/Supplier Business Workshop Berlin, Germany

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Objectives 

A minimum of 10 and maximum 15 ICCA bureaux members each invite a client to the Workshop to discuss their specific meeting requirements. Clients must conform to strict selection criteria (see Guidelines), so ensuring that participating bureaux can promote their company and services to senior decision-makers who are actively looking for destinations. No other event offers the same opportunity for client and supplier to meet face-to-face and discuss future co-operation in a tailor-made Workshop environment.

During the workshop, the participating clients get the opportunity to meet people from a minimum of nine or a maximum of fourteen other bureaux. They make initial contact with the sales team as well as learn the suitability (or otherwise) of the destinations in a way that would otherwise have been time consuming and would have involved a great deal of travel.

At the end of Workshop bureaux and clients are given a de-briefing session to get some valuable feedback on the Workshop and clients are also given some private time to network with one another during the Client’s Forum.