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50th ICCA Congress - Leipzig, Germany 2011

Best Marketing Award
First Time Attendees
Local Host Committee
Long Standing Members
Online Performance Centre
Press Section
Programme Overview





Did you already make 22-26 October 2011 free in order to attend the 50th ICCA Congress in Leipzig, Germany? You certainly should. This annual event traditionally brings together a large number of senior level professionals from the meetings industry to give them opportunities for networking, appropriate and fresh education, exchange of business , tailor made expert advice and much more!


In this bulletin:

Best Marketing Award 2011
The Copenhagen-Denmark Lecture: 10th anniversary celebration
How to get to the venue
Accompanying Guest Programme


BMA-Bedouk-logoBest Marketing Award 2011

As tradition calls, this year we will continue presenting the ICCA Best Marketing Award during our 50th Congress in Leipzig, Germany. The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is open to all ICCA members, regardless of their sector.

In order to participate in the competition, you should submit your marketing campaign or project until Friday 9 September 2011.

The finalists and the winner will be rewarded with extensive marketing package.

For more information please visit the ICCA Best Marketing Award website or contact Tadeja Pivc (

* Today, Bedouk Meetings & Events Media publish some of the most popular guides and websites for International Conference, Meeting and Incentive Planners, including a highly respected annual global directory.  Bedouk are pleased to offer the Best Marketing Award winner a promotional campaign of the following choices, either a 1 page editorial (example) in the Bedouk Worldwide Meeting Planners' Guide plus a 1 month banner (example) on the on the website; or an additional page of an advertisement and a special position, when booked the advertisement before winning the Best Marketing Award. Additionally the winners are allowed to use around 1000 qualified contacts from the Bedouk database for marketing and sales actions. The winner will also receive a complimentary full page advertisement in the ICCA Membership directory, worth €2300.

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The Copenhagen-Denmark Lecture

10th anniversary celebration

Dr. Kjell A. NordstromDr. Kjell A. Nordström
Proudly sponsored by ICCA Denmark members

Personal recollections by Martin Sirk, ICCA CEO:

“This traditional highlight of the Congress will be celebrating its 10th edition in Leipzig, but only a minority of this year’s delegates were present to hear the first Lecture when we held our 2002 Congress in Copenhagen.  It was the first Congress I attended as CEO, and I will never forget the mind-blowing impact of the presentation that was delivered by Kjell Nordstrom.

The co-author of “Funky Business” (the latest edition, “Funky Business Forever” is my favourite business book) literally transformed the way that many of us view what is going on in our industry and in the wider globalised world.  I still remember him stating that  “The Independent Republic of Britney Spears is far more important in marketing terms than Belgium” and that “A world-class website is no more or less important to business success than well-functioning toilets in your office building – necessary but insufficient”.  Tastes in pop music may have moved on over the last decade, social media has taken over from websites as the most-hyped marketing channel, but the world is just as confusing and even faster-moving than the first time Kjell shared his unique insights with our delegates. Be prepared to change your perspectives forever!

Welcome back Kjell!  And thank-you for unintentionally starting a wonderful ICCA tradition.”

Dr. Kjell A. Nordström is the enfant terrible of the new world of business. He talks to audiences all over the world, he writes books and articles and reads –everything from Playboy to Architectural Digest to Pinter. His performances are high touch, dynamic, highly interactive, thought provoking and always in line with time. The 2009 Thinkers 50, the biennial ranking of management thinkers, ranked him at number 23 globally and put him on the top-five list in Europe. His dynamic style makes him a highly appreciated speaker throughout the world. More information in the Provisional Online Programme.

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How to get to the venue

By Air
Description: To: Leipzig airport interactive map

Leipzig-Halle Airport (LEJ)
Leipzig-Halle Airport features several daily connections to major German hubs like Frankfurt, Munich, Düsseldorf, Cologne or Stuttgart, furthermore some direct connections to major European cities like Paris, Vienna, Brussels, Madrid, Barcelona or Lisbon. The Airport-City-Train runs every 30 minutes between the airport and Leipzig Central Railway Terminal. The journey to the city centre takes 15 minutes. On the way, the train stops at Leipziger Messe, the venue of the ICCA Congress.
Berlin Airports (Tegel TXL and Schönefeld SXF)
Delegates may also fly into one of Berlin’s airports and continue their journey to Leipzig by train. The train ride from  Berlin Central Station to Leipzig takes one hour, and trains are leaving every hour during daytime.


By train

Leipzig Central Station is Europe’s largest railway terminal station. Besides being an impressive architectural highlight, the station puts Leipzig right into the centre of Germany’s, and in fact Europe’s railway network. The fast and comfortable ICE trains provide for good direct connections to all major cities in Germany. A ride to Berlin takes one hour, travel times to Frankfurt and Hamburg are 3 hours, and there is an hourly service. Even for some neighbouring European countries, the train may be an easy and attractive option for travelling to Leipzig. The travel time from Prague to Leipzig by train is 3:30 hours. Leipzig Central Station is located right in the heart of the historic city centre where most of the hotels are. A ride from there to the venue (by public transport or by car) takes approx. 15 minutes.


By car

Leipzig is easily accessibly by road. Three motorways intersect here and form a circle around the city.The A9 motorway is Germany’s most important North-South connection and goes from Berlin to Munich.

The A14 motorway is an important East-West connection from Hannover to Dresden. Via two motorway exits it provides direct access to the venue, and it connects the venue with the Airport within 15 minutes. The A38 motorway, another East-West connection, starts in Leipzig and ends in Göttingen.


Getting around in Leipzig

Distances in Leipzig are short. The Travel time between the historic city centre with the official hotels and the congress venue is 15 minutes. Leipzig features an excellent and perfectly reliable public transport network which is mostly operated by LVB Leipziger Verkehrsbetriebe (the Leipzig Transport Company). Most traffic infrastructures have been completely modernised for the 2006 Football World Cup and live up to the most advanced standards.

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Accompanying Guest Programme

The LTM Leipzig Tourismus & Marketing GmbH, in co-operation with Leipzig Erleben GmbH, will offer accompanying persons a wide and fascinating choice of activities. Throughout the congress, your contact persons at the tour desk onsite will assist you with information and bookings for individual activities. Keeping the ICCA schedule in mind, your Leipzig hosts have customised some tours which allow you to sample the wealth and tradition of the region while your spouse or partner is involved in the conference sessions.

Some of the offered tours are:

Meissen, city of the “white gold” – full-day bus tour

Leipzig Zoo: Venturing into the Animal Kingdom – half-day walking tour

Dresden, the capital of Saxony – full-day bus tour

Wittenberg, in the foot-steps of the Reformation – half-day bus tour

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We look forward to meeting you there!

Martin Sirk
Chief Executive Officer