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Doing Business in the Mediterranean

Being the crossroad of three continents, where East meets West and North meets South, the Mediterranean Region boasts a temperate climate, exquisite landscapes and beaches, and rich heritage coupled with world-class venues and services. Always with something new and exciting, something for everyone - usually with a chance for a short holiday break - the region guarantees high delegate attendance for events organized in the area.
 
A host to some of the most prominent and prestigious meetings in the world, the Mediterranean region is capable of undertaking events of any size and magnitude with exemplary success. Some of those include the the European Society of Medical Oncology (9.000 delegates), World Congress of Psychiatry (5.600 delegates), International Pharmaceutical Federation (2.500 delegates), World Congress of Gerontology (10.000 delegates), World Water Forum (15.000 delegates), Rural Development Conference of the EU (1.000 delegates) and many many more. The "value for money" is immense compared to many parts of the world. The secret is - work with the right people and suppliers - and that is where your ICCA Mediterranean Chapter members can help!
 

So why would you choose to do business in the Mediterranean Region?
 
History & Heritage
No other place in the world has such a high concentration of ancient history among the living. In the Mediterranean, diverse civilizations dating thousands of years back in time are on display for the visitors to see, feel and reconnect with the glorious past in the modern world setting towards the future. Rich cultures, fascinating ancient and modern art, magnificent relics, notable world landmarks, are all here – most in their original locations - for the feast of the visitor’s eyes. Traditions are kept alive while multiculturalism is fostered and nurtured.
 
Landscape & Climate
The Mediterranean Region is adorned by a diverse, beautiful set of countries, each composed of a number of provinces and each displaying unique geographical and cultural characteristics which can help to shape any event. Due to its location, the region is generally sunny all-year round and enjoyable at all times of the year. Its diverse landscaping provides absolutely anything the visitor may ask for – luscious, sandy, clear blue water beaches, breathtaking settings for sunsets, dense cool forests, snowy mountaintops with famous pistes and mild winters. Any time of the year a visitor will choose to travel to the Mediterranean region there will be endless exciting activities to do or a relaxing time under the sun. The enviable climate of the region is unique throughout the world.

 
Gastronomy
A reference to the Mediterranean Region is incomplete without mentioning its famous cuisine and wines. The best ingredients nature provides are often served on the day freshly cooked according to well-established recipes which over the years have provided the stigma of the flavors of this region. Pure olive oil, fresh thyme, sun-ripe red tomatoes, countless variety of cheeses and unlimited types of award-winning wines, including some specialty ones native to the region are always a temptation for visitors. The food of the Mediterranean is one of the positive mental notes and favorite subjects of visitors who experience it and link it to the sun-drenched landscapes and good times they have in the region.
 
Access & Connections
The Mediterranean Region boasts excellent connectivity to all major destinations around the world. Most airlines connect to this region in view of it being a hub between continents. Regular flights of airlines from across the globe as well as by low-cost airlines are connecting the region to the rest of the world as well as the countries in the Mediterranean on a daily basis. Furthermore, most of the ports of the Mediterranean connect in between them for year-round cruises as well as for commercial purposes.
 
Venues & Facilities
Many award-winning, world class facilities are located in this part of the world. Combined with the aesthetic of the diverse landscapes, tranquility and luxury, the facilities for meetings, spas and glamorous accommodation top the best lists year after year. All Mediterranean countries are adorned by fantastic hotels, state-of-the-art purpose built conference and exhibition facilities and unrivalled unique venues from historic ancient theatres, to palaces and castles. The options are so varied and plentiful that it can be a challenge to prefer one or another; the bottom line is that events of any kind – whether meetings, incentives, conferences or exhibitions embrace the mystique of the region and this in turn ensures successful, unforgettable and impressive events every time.
 
Support Services
Professional Support Services in the region are delivered by experienced and highly knowledgeable organizations that deliver excellence and outstanding service whether for professional congress organization, for audiovisuals, or destination management services, turning complex requirements into enjoyable events at very affordable prices. The depth of knowledge of these organizations is an asset to the region in the sense of being able to assist visiting delegates and organizations hosting meetings obtain the optimum value and experience the best of what the Mediterranean countries offer.
 
Communications & Technology
Technology is very advanced in the Mediterranean region. All meetings venues, facilities and businesses have high-speed internet connections. WIFI and teleconferencing are widely available. The latest and most technologically advanced audiovisual equipment are readily available locally at the countries of the Mediterranean, enabling event organizers deliver outstanding results. Also, most facilities can be effectively adapted to fulfill even the most unique requirements so that events are creative, innovative, imaginative and unusual.
 
Languages
English is the main business language of the Mediterranean region, although each country has its own language. All professionals serving the meetings industry command at minimum 2-3 languages, enabling smooth operations with global clients and delegates.
 
People & Hospitality
The most unique reason and asset of the region was left last on purpose: it is the most precious, what characterizes the region and cannot be copied by any other culture in the world. People of the Mediterranean are notoriously warm-hearted, ready to welcome visitors and open their homes to provide unparallel hospitality by nature. This is truly reflected in the way business is conducted, the service level at facilities, hotels, restaurants and even in the street. Feeling at home and welcome is at its best.



 

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