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About the Programme
Accompanying Guests
Business Exchange
Charity Casino Evening
CMP Designation
Getting There
Green Steps
Pre- & Post-Event Ideas
Return on Investment
Social Programme
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The faculty will be leading sessions and participating in panel discussions and group exercises, however you can also request private one on one meetings with the faculty to discuss your own individual challenges and questions. Meetings can be arranged before the event or onsite. Registered delegates will receive information on how to do this closer to the event.  

Krzysztof Celuch

Poland Convention Bureau

Areas of Expertise
Meetings industry – deep introduction
Meetings and events in non-capital cities – pros and cons
Education and training – certificates, accreditations, conferences 
Cooperation with local partners (recommendation systems)
EU funds for marketing organization – double your activity
Ambassador Program – how it works
EURO 2012 vs. meetings industry – play or pay?
Statistics – how to start collecting data and WHY?
Branding – create, implement and proceed
Trends in meetings and events industry 
Convention Bureau – job for you
Willy Cortus
ICCA Data Research Executive /
Education Officer

ICCA Head Office
The Netherlands

Juan José Garcia
Director of Marketing & Sales

Vibo Congresos

Areas of Expertise
Marketing & Sales
New trends in the PCO business model
Education and Training
Advanced Research
Business Development
Presentation Skills
Meetings Management
Bidding Added Values

Anne-Laure Leuba
Congress Manager
European Society of Cardiology

Areas of Expertise
Congress Management
RFP Management
Marketing & communication strategy

Benita Lipps
Head of Conference Unit
European Science Foundation
Areas of Expertise
Communicating events online
Challenges of social media and web2.0 for associations
RFP processes in associations
Programming events at associations
Stakeholder engagement
Quality assurance and measurements for association events
Meeting design for scientific events
Association managers, PCOs & DMCs: cultural clashes?
Risk, investment and public budgets
Christian Mutschlechner

Vienna Convention Bureau

Areas of Expertise
Meeting Architecture
Trends in Association Business

Linda Pereira
Executive Director

CPL Events
Areas of Expertise
Presenting client proposals
Marketing & lobbying initiatives
Event management
Communication strategies
International Association Meetings Management
Cross Cultural Communication
Government & Public Sector Meetings
Implementing a Risk Assessment Plan
Meeting Architecture
Speaking In Public (Presentation Skills)
Education & Training
Emerging Destinations
Ambassador programmes
Helga Severyns
Senior Director

International Association of Public Transport


Willi Sieber
Environmental management, process design
The Austrian Institute of Ecology


Gerhard Stübe
Bregenz Festival House


Julie Watterston

Watterston Associates Ltd. (trading as Julie Watterston Associates)
United Kingdom


Areas of Expertise
Business development
International association research and lead generation
Making the most out of trade shows
Client sales appointments
Client promotional events
Familiarisation trips/site visits for association clients

ICCA Data Researchers

ICCA Data Researchers will be on hand to help you with your individual ICCA Data training needs. Again, one on one appointments can be made before the event, enabling you to have personal training to meet your individual needs. There will also be a specific ICCA Data session on Thursday: Finding your potential clients: ICCA Association Database training. This is open to all registered delegates however it will be quite basic and is more aimed at those who are reletively new to using the database, or have not used it at all.


        Paula Ko
Manager ICCA Data Reseach      

ICCA Head Office
The Netherlands                                                                      

Donatella Pace
ICCA Data Research Executive

ICCA Head Office
The Netherlands

  Michel Retz
Membership Services Executive

ICCA Head Office
The Netherlands

Tim Schwartzman
ICCA  Data Researcher

ICCA Head Office
The Netherlands


Marco van Itterzon
Director Research

ICCA Head Office
The Netherlands