ACE of M.I.C.E. is the leading MICE industry tradeshow in Turkey and the surrounding region, which has gathered together MICE professionals for the last five years since its launch in 2014. The show is gearing up for its sixth edition, to be held from 20-22 February 2019 at Istanbul Congress Center (ICC) in Istanbul, Turkey. In 2019, ACE of M.I.C.E. will welcome around 250 exhibitors, 200 international hosted buyers and 500 local buyers for its B2B program.
Date: Thursday, 21.02.2019
Time: 10.00 - 11.30
Location: Istanbul Congress Center
Title: Using Creative and Disruptive Destination Marketing to Bring in More Business
In today’s information-stuffed world, marketers have but one challenge: break through the noise. So as a destination marketer, how do you create and implement a branding campaign that is powerful, coherent and helps visitors and residents to connect with your destination above the others? What are the latest trends and best practices, and how are leading destination marketers redefining the traditional campaign? In this session, ICCA member destinations from across the globe will share their latest activities and discuss how they gear their marketing strategy towards building and cementing their destination’s global reputation in order to attract more business events. Listen to their stories, and learn how you can capitalise on the values and competitive attributes of your local area to bring in more international business.
Elif Balci Fisunoglu, Regional Director Europe- ICCA
Alexey Kalachev, CEO- Russian Convention Bureau
Amanda Kotze-Nhlapo, Chief Convention Bureau Officer- South Africa National Convention Bureau
Igor Kovacevic, CEO- Serbia Convention Bureau, Assistant Professor-University of Belgrade, Faculty of Economics
Jin Hyeok Park, Senior Director- Seoul Convention Bureau
Mubarak Al Samisi, Director- Abu Dhabi Convention Bureau
Please find more information on ACE of MICE on: http://ameistanbul.com/.
- Email Elif Balci Fisunoglu
- +31 20 342 0232