Mexico strikes a balance between strong business ties to North America and strong cultural ties to Latin America. The 2021 ICCA Mexico Summit analysed the value of meetings for Mexico, regionally and internationally. We further explored the unique opportunity for Mexico to connect the events business community across one continent.
Participants of this first North America ICCA hybrid event since the start of the pandemic, held in Zacatecas, also gained the latest insights into the local business events industry from leading policy makers and association meetings advocates. The infographic below highlights the impact of associations, both locally and globally