The BI feedback button is your friend! The more you use it, the more concrete information you get. ICCA members - together with the ICCA team - are working hard to achieve a mutually beneficial situation of sharing information on the ICCA Business Intelligence Database.
Keep finding ways to press it and you'll be in the running to become the next Researcher of the Month - or even Researcher of the Year!
Fikiswa Mgolombane, Business Development Coordinator, Cape Town & Western Cape Convention Bureau has secured the coveted title this month! Here's what Fikiswa had to say:
How is the ICCA database beneficial for your work/organisation?
The ICCA database is more than a list of leads for us - it’s the backbone of our strategy. It helps us spot rotation patterns, uncover opportunities, and back our local academics with solid data. Without it, we wouldn’t have secured some of our biggest events or tracked African meetings where information is often hard to find. It’s helped us move from reacting to opportunities to planning ahead with confidence.
Do you have any tips for your fellow ICCA members?
My tip is to treat ICCA BI as a partner, not just a database. Use it to spot trends, build your pipeline, and give local stakeholders the confidence to bid. And most importantly - share what you learn. Collaboration is what really turns data into results.
What positive message would you like to share with ICCAWorld?
Our industry is built on connection and impact. Every event can spark collaboration, inspire future leaders, and leave lasting legacies. Let’s use our platforms not just to compete, but to uplift, especially in communities historically underrepresented in global dialogue.