The red update button is your friend! The more you use it, the more concrete information you get. ICCA members - together with the ICCA team - are working hard to achieve a mutually beneficial situation of sharing information on the ICCA Association Database. 

Keep finding ways to press it and you'll be in the running to become the next Researcher of the Month - or even Researcher of the Year!

Sarina Migge, Association Business Events Manager, at the Luxembourg Convention Bureau has secured the coveted title this month! Here's what the Sarina had to say:


How is the ICCA database beneficial for your work/organization?

At the Luxembourg Convention Bureau we use the ICCA database on a daily basis to make research about associations, especially those that are within the key economic sectors of our economy. It is a great tool for lead generation. The information about the rotation, the number of delegates, local members, the BE, and especially the decision making info is crucial for starting the bidding process. It also helps us to identify the associations that are based in Luxembourg, as well as the association events that are confirmed for Luxembourg.

Do you have any tips for your fellow ICCA members?

The updating of the ICCA Database is a joint effort between the ICCA research team and all the ICCA members. The more we all click on the update button also for associations and their events that are perhaps (for the moment) not of interest for ourselves, the bigger are the chances that we find the most updated information on a lead that is most important for us.