This Month we get to know CYTS M.I.C.E. (Sichuan) Service Co., Ltd:
What was your motivation to join ICCA?
Our main motivations are:
Learning & Development: We want to be part of the leading global community that ICCA offers. It's a great chance for us to stay updated on international industry trends and best practices, which will help us enhance our professional standards and service quality.
Connection & Collaboration: We look forward to connecting with more excellent international peers, venues, and partners through ICCA's platform. We believe this will open doors for future project collaboration.
We are confident that becoming an ICCA member will be a key step in our international growth. We truly look forward to learning from and growing with the global membership.
Tell us your story: How CYTS M.I.C.E. (Sichuan) Service Co., Ltd started?
CYTS M.I.C.E. (SICHUAN) SERVICE CO., LTD. (hereinafter referred to as "CYTS MICE SICHUAN") established in 2013, is a wholly-owned subsidiary of Bravolinks Integrated Marketing Co., Ltd.. In 2017, the company was transferred to China Everbright Group along with CYTS and Bravolinks. Leveraging the resources and team support of Bravolinks, CYTS MICE SICHUAN specializes in providing one-stop integrated marketing solutions for government agencies, enterprises, associations, and other institutional clients in Southwest China.
To date, CYTS MICE SICHUAN has established a well-structured organization with dedicated service teams for key industries such as pharmaceuticals, finance, automotive & energy, IT, government affairs, direct sales, and FMCG. By deeply understanding institutional clients' needs and leveraging extensive service experience, the company has successfully evolved from offering single services to providing comprehensive integrated solutions—covering consulting, management, and execution—earning client trust and building a strong reputation and influence.
What sets CYTS M.I.C.E. (Sichuan) Service Co., Ltd apart?
We position ourselves as a strategic partner, providing one-stop integrated marketing solutions to institutional clients, including governments, corporations, and organizations.
What differentiates CYTS MICE SICHUAN is our ability to deliver multi-dimensional solutions that seamlessly integrate online and offline services, moving beyond the role of a singular service supplier. This evolution is empowered by our deep understanding of client needs and extensive practical experience.
Our diverse expertise encompasses:
- Conference & Event Management
- Marketing Communication & Digital Marketing
- Destination & Sports Marketing
- Exhibitions & Venue Operation
- Performing Arts & Event Technology
We look forward to connecting with fellow ICCA members on this global platform, exploring collaborations, and contributing to the innovation and growth of the international meetings industry.
What is your favorite success story from your organisation?
Several projects best showcase our strength in integrating diverse cultures and local insights:
We created "Antarctica & Arctic" campaigns for a liquor brand, linking its spirit to polar exploration to boost its global image. We've also designed immersive Traditional Chinese Culture Experiences for international clients to foster cross-cultural resonance. Furthermore, we leveraged the popular "Guizhou Village Super League" to connect brands with public sentiment.
These cases collectively demonstrate our core advantage: crafting extraordinary marketing solutions by placing brand stories in unique contexts, from cultural hotspots to international stages.