This Month we get to know Gangneung Tourism Development Corporation:
What was your motivation to join ICCA?
Gangneung Tourism Development Corporation has joined ICCA to actively promote Gangneung as a rising international MICE destination in Northeast Asia and to expand our collaborative foundation with global association networks.
Our joining is strategically timed with two major milestones: the grand opening of the Gangneung Convention Center this October and the hosting of the 2026 ITS World Congress. By leveraging ICCA's world-class global network and knowledge platform, we aim to effectively showcase our newly expanded MICE infrastructure and robust city-wide support systems to the international community. We are committed to systematically enhancing our bidding competitiveness and raising Gangneung's global profile as a premier destination for international meetings.
What sets Gangneung Tourism Development Corporation apart?
As the official MICE organization of Gangneung, Korea, we specialize in tourism marketing and the promotion of the MICE industry. We work in close collaboration with the local government, the Gangneung Convention Center, hotels, and related service providers to provide a stable and systematic support system for the entire process—from bidding for international conferences to the final stages of execution.
Furthermore, Gangneung offers a distinctive hosting environment that seamlessly integrates modern convention infrastructure with our rich marine, natural, and cultural resources. This allows us to provide international delegates with a high-quality experience as a premier wellness MICE destination, where professional excellence meets rejuvenation in nature.
What can we expect to see from Gangneung Tourism Development Corporation in the future?
With the grand opening of the Gangneung Convention Center this October and the hosting of the 2026 ITS World Congress, Gangneung is taking a bold leap forward as a premier international convention city. Moving forward, we will intensify our global marketing and sales efforts to attract international association meetings and large-scale global events. By advancing our specialized bidding and support programs, we aim to establish Gangneung as a trusted and highly sought-after destination within the international conference industry.
Also, we will continue our efforts to ensure that all MICE participants visiting Gangneung can enjoy a convenient and highly satisfying event experience.
What is an industry challenge your organization is facing currently?
Our key challenge is to rapidly build international awareness and confidence in Gangneung as a new convention destination while meeting the growing demand for high-quality, sustainable, and technology-enabled meetings. With the opening of the Gangneung Convention Center, we are working to ensure that modern facilities and digital solutions are seamlessly integrated with authentic local experiences, creating meetings that are not only efficient but also meaningful and memorable for participants