This Month we get to know Growth Business Developers:
What was your motivation to join ICCA?
ICCA represents a key global community for the development and professionalization of the meetings industry. Being part of ICCA allows us to connect with leading sector professionals, share best practices, and, most importantly, build strategic alliances that drive the growth of destinations and businesses across Latin America. We firmly believe in the power of collaboration and innovation to attract high-impact international events to the region.
Tell us your story. How did Growth Business Developers come about?
Growth Business Developers was born out of our deep love and commitment to the meetings industry. Since our beginnings in Panama, we have had a clear vision: to become a bridge between destinations and the international market, connecting people, ideas, and opportunities that fuel the growth of business tourism throughout Latin America.
More than an agency, we are a team passionate about telling destination stories, opening doors, and creating genuine connections that transform economies and communities.
Over the years, we have built a strong network of strategic partners based on trust, collaboration, and results. Each project, trade show, and meeting represents an opportunity for us to continue growing alongside our clients and partners.
We are proud to be a boutique agency with a Latin soul — where every action is driven by heart, experience, and dedication to an industry we deeply love.
What can we expect from Growth Business Developers in the future?
We will continue strengthening our presence across Latin America and expanding our international partnerships, with the goal of positioning more emerging destinations on the global stage.
In the short term, we are developing new service lines focused on sustainability, digital innovation, and professional training — helping our partners adapt to the latest trends in the MICE market.
Our commitment remains to be a driving force for growth and connection within the industry, with the same energy and passion that have defined us since the beginning.
What trends do you observe in association congresses and meetings?
Nowadays, association congresses and meetings are evolving toward more human, sustainable, and participatory formats. There is a clear trend toward creating experiences that emotionally connect with participants by integrating local culture and the event’s purpose.
Technology plays a key role by enabling interaction and personalization, while sustainability has become a core value in every decision. Ultimately, today’s congresses aim to be more authentic, responsible, and memorable spaces.