This month, we get to know Just Us & Otto Marketing Services W.L.L.:
What was your motivation to join ICCA?
Joining ICCA was a natural step for Just us & Otto as we continue to grow within the international meetings and events industry. ICCA’s global network provides valuable opportunities for collaboration, knowledge sharing, and industry insight. Through our membership, we aim to strengthen international partnerships and contribute to positioning Qatar as a destination for impactful conferences and association meetings.
Tell us your story. How did your organisation get started?
Just us & Otto was founded with goal of building lasting engagement for both our clients and their audiences, helping organizations communicate their message through creative marketing and impactful event delivery. Established in 2011 as part of the Avantgarde global network, the company has been rooted in international standard from the very beginning. In 2016, Just us & Otto became fully independent, with full ownership taken over by its former Managing Director.
What sets your organisation apart?
Our integrated approach sets us apart. We combine marketing strategy, creative production, and event execution under one roof, allowing us to support clients from concept through delivery. In addition, our philosophy is strongly influenced by German business and work ethics – focusing on efficiency, reliability, and a results-driven mindset. Being based in Qatar also gives us a unique position to support both regional and international organizations hosting events in the region.
What is your favourite success story from your organisation?
While we are proud to deliver multiple successful events each year, our greatest success lies in the growth of our people. Over the years, many of our team members have developed their skills within the organization and gone on to take up senior roles across the industry.
What can we expect to see from your organisation in the future?
Looking ahead, we aim to further expand our role in delivering international conference, forums, and industry events. We are particularly focused on creating engaging event experiences and supporting initiatives that encourage collaboration, innovation, and knowledge exchange.
Our strategic focus will continue to grow across key sectors including mobility, healthcare, and SMEs.
Which trends do you see in the Association Meetings?
Association meetings are becoming more experience-driven, with organizers placing greater emphasis on audience engagement, technology integration, and hybrid participation. There is also a growing focus on sustainability and creating meaningful networking opportunities that extend beyond the traditional conference format.
What is an industry challenging your organisation is facing currently?
At the moment, the biggest challenge for the events and meetings industry in the GCC is navigating the broader regional environment. Large-scale conferences and association meetings depend heavily on stability, long-term planning, and confidence from international stakeholders. Political and economic stability across the region plays a key role in supporting that confidence.
At the same time, our organization has developed strong resilience through past challenges, including the 2016 oil price crisis, the regional blockade in 2017, and the global impact of COVID-19. These experiences have strengthened our ability to adapt and continue delivering high-quality events in a changing environment.