This month we get to know better Shenzhen Landpeace Exhibition

What was your motivation to join ICCA?

As is known to all, ICCA is one of the world’s top conference industry associations,bringing together the rich and high quality international conference and exhibition resources. In 2021, in order to create more international and professional exhibitions and conferences in the food industry, our company applies to join ICCA, the international conference association, to learn the experience of international organizing conferences and contact international food conferences.In the future, we will more actively promote the development of China's food industry conferences, self-organized and invited international conferences to China, to build a more core value exchange and trading platform for the food industry.

Tell us your story. How did Shenzhen Landpeace Exhibition get started?

Shenzhen Landpeace Exhibition Co.,Ltd is affiliated to Beijing Landpeace Exhibition. Since 2005 Landpeace Group has organized a series of Food Industrial exhibitions and conferences in Shanghai, Beijing, Suzhou, Tianjin, Guangzhou, Jinan, Xian, Ningbo, Shenzhen and other Cities in china. So far, it has successfully held 18 sessions of China Candy & Snacks Exhibition and Global High-end Food Exhibition (referred to as "Allfood Expo"), China Ice Cream Frozen Food Exhibition, China Food Industry Capital Conference etc. In 2019, the China Candy & Snacks Exhibition of our company was officially certified by the Association of International Exhibition Industry (UFI), becoming a member of the international exhibition family.

What sets Shenzhen Landpeace Exhibition apart?

After more than 40 years of reform and opening up, Shenzhen has grown from a small fishing village to a first-tier city. Shenzhen has a great influence on the surrounding cities. The Guangdong-Hong Kong-Macao Greater Bay Area, consisting of nine cities including Guangzhou and Shenzhen plus two special administrative regions, Hong Kong and Macao, is one of the most developed and economically dynamic regions in China.The establishment of Shenzhen Landpeace  Exhibition and the establishment of Allfood Expo in Shenzhen are aimed at the layout of the Greater Bay Area and further promote the development of the food market in the Greater Bay Area and even the whole China.

What can we expect to see from Shenzhen Landpeace Exhibition in the future?

Landpeace Group is a professional organizer of leading B2B exhibitions, conferences and media at home and abroad. Landpeace Group service food industry for 17 years, its Allfood Expo, Printech Asia Expo, and Allfood expo Online, China candy, China ice cream, Candy-news, beverage marketing, food capital, print times, intelligent office marketing and other leading media in the whole industry. This successful accession to ICCA marks another important step in our internationalization process. Next, Landpeace Group will rely on ICCA powerful database resources, precise positioning of the market, and constantly improve the core competitiveness, in the growth of a more international pattern of the conference and exhibition company, at the same time, continue to improve the professional degree and service level, strengthen the service for the industry and enterprises.