This year's IMEX brought the meetings and events industry together once again to exchange ideas, build relationships, and contribute to our shared goals. One of the topics that motivates our community is advocacy — a word that conveys a powerful message.
This document is a starting point highlighting the ways in which the ICCA community is thinking about advocacy and how they can begin to formulate programmes and platforms on which to advance individualised advocacy strategies.
We’d like to acknowledge Davies Tanner, ICCA’s Global Communication Partner; Gevme, our AI partner; and all members and collaborators for their important work in helping to gather and present these guidelines. Using the ideas shared here, all members of our community can begin building the framework necessary to advance their advocacy goals.
