Meet the faces behind ICCA's famous First Time Attendee programme! ICCA places huge importance on giving First Time Attendees (New-Bees) at the ICCA Congress a very warm welcome. Each year, just before the ICCA Congress begins, new attendees are invited to join a specialised session that aims to prepare them for success. Jam-packed full of helpful advice that is delivered from member to member, the programme has been delivered to over 3,000 delegates since it initially began and is designed with care to help them network, do business, learn, and maximise the benefits of attending their first ICCA Congress.

At the centre of the entire programme are the people we couldn’t do it without: our mentors, an amazing group of ICCA members and #ICCAFriends who are Congress veterans and want to help support and steer our New-Bees as they join the ICCA Family.

Frank Yang, CMP, CEM, PMP, DES

Frank Yang, CMP, CEM, PMP, DES is the director of convention marketing at KINTEX in South Korea. KINTEX is the country’s largest convention and exhibition center with 108,000m2 of event space and holds more than 1,300 events each year. Since joining KINTEX in 2004, Frank has gained extensive experience in sales and marketing, exhibition management, and business development. Based on his professional background, he serves as a Knowledge Committee member of EIC(Events Industry Council) and the International Committee member of the Korea MICE Association.

Most recently, Frank was presented with the 2020 ICCA Best Marketing Award for the innovative framework for re-opening a venue during the pandemic carried out to hold events safely. Not only that he received the 2019 UFI Marketing Award from the Global Association of the Exhibition Industry (UFI) as he developed the creative influencer campaigns for a gaming show(PlayX4) he organizes at KINTEX. Not only that, he was selected as a 2019 Pacesetter Award winner by the Events Industry Council (EIC) for his valuable contribution to our community. These honors were particularly noteworthy as he is the first-ever Korean national to receive these awards.

Thank you Frank, for being a mentor to our New-Bees! Are you interested in helping our New-Bees to settle in? Please email to find out how you can become a mentor.

Let’s get social by using the following hashtags: #ICCANewBee #ICCAMentorBee #LetsGetBuzzing #ICCA2021