We have all been talking about the value of meetings for several years.  The standing-room only session on Measuring and Promoting the "Beyond Tourism" impact of International Meetings at the ICCA Congress in Kuching illustrated the huge interest on this topic by ICCA members and the keenness to participate. Now it is your TIME TO ACT and join an elite group of recognised, high profile events to serve as examples to the meetings industry!

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It is recognised amongst ICCA members that the greatest value arising from association meetings is the professional, business, academic and economic outcomes they deliver. Being able to identify and demonstrate these broader benefits is critical to the credibility we need to ensure ongoing support for the industry among our respective communities and governments.

ICCA is an official partner of the JMIC Case Study project, which has been created to help address this need. By participating in this initiative you will be helping to document the benefits, contributions and legacies of meetings and supporting the future of the industry while getting recognition for your own efforts as a facilitator of events that are changing the world!

How the Project Works


The Case Study Project is first and foremost based on identifying events that offer good examples of creating such broader benefits. This is where you come in. 

You can participate in this program by simply identifying an association meetings whose purpose and outcomes illustrate the generation of benefits beyond simply spending-based impacts. JMIC will then communicate with both the project team at the University of Technology in Sydney – who are looking at ways of measuring the benefits – and the editorial staff at The Iceberg, a new communications vehicle who as our promotional partners are looking for great stories to publicize.

Specific examples of case stories brought forward to date include:

  • How a major disease-related conference raised awareness of prevention and treatment; improved networking amongst practitioners and resulted in increased government funding for research and treatment;
  • How a convention centre in an emerging market undertook staff and casual labor training resulting in a new set of transferable skills in the local community;
  • How a major trade show resulted in increased local business transactions while also raising global awareness of the destination’s role in a key economic sector;
  • How a major medical conference facilitated communication of new procedures, predictors and treatment options to a broad range of local practitioners;
  • How another medical conference resulted in the commitment of increased funding to research programming and new treatment options

Submit your suggestions: Click for information