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Sponsorship: From Uninspiring to Attendee Mattering

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Let's face it, the way companies buy products and services has changed. A recent study revealed that 57 percent of a typical purchase decision is made before a customer even talks to a supplier. Most of that decision-making research is done digitally.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

Learn more about topics: Marketing & Communications, Industry research
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