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Event spend up by 6 per cent says latest Bellwether report

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Event budgets have increased by 6 per cent according to the latest data from the Bellwether report by the Institute of Practitioners in Advertising (IPA).
The report, compiled for the IPA by Markit Economics, notes that event spend as part of marketing budgets was revised upwards by an average of 5.7 per cent in the first quarter of 2015.  


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