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Time for “Tough Love” in the Meetings Business?

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We love our delegates. We lay out a groaning, gorgeous smorgasbord of inspirational speakers with amazing lessons for personal and business success, organic brain-boosting juice breaks, magnificent venues packed with cool AV kit, souped-up Swiss-army-knife-style event apps (sometimes with free iPad to gild the lily and boost those all-important delegate dopamine levels), and then we almost desperately set out to measure how happy our attendees felt about everything we can think of. Did they like (or ideally love) this speaker or that topic? Was registration painless enough? Did our location choice inspire them? Did they, please tell us, enjoy the whole conference experience? 

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

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