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Four Steps to ROE: Return on Attendee Experience

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Conference attendees are collectors of experiences. They don't remember or share mediocre or vanilla—only the extremes: Great! Wow! Sucks! Disappointing!
The days of blowing the dust off of last year’s program and filling the slots is predictable and vanilla. Organizers need to view their premium conference products as ones that must be in perpetual beta mode. For the healthiest of conferences, this will require changing things up by 25 percent every year.

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