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Warning to Trade Show Producers: Be Kind to Your Exhibitors

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What’s the key to trade show success? Recognize your “disrupters” and turn your attendees into fans. Those were the core messages from Greg Topalian, Reed Exhibitions’ senior vice president, who delivered a keynote address to the largest-ever audience at the Exhibition and Convention Executives Forum, organized by Lippman Connects, on May 29, at the JW Marriott in Washington, D.C.
 

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