Half of all travel buyers have, or are in the process of, creating a consolidated meetings, events and/or travel programme, according to research from the Global Business Travel Association (GBTA).
The association’s research arm, the GBTA Foundation, found a 14 per cent increase in adoption of consolidated programmes among travel buyers and intermediaries in the last five years. More than 200 North American and European buyers were surveyed for the Meetings, Events, and Travel Programs: Consolidation Drivers and Barriers report, backed by meetings events and travel software provider Lanyon.
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