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How your attendees’ lazy brains should guide meeting and incentive design

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Face it, our brains are lazy. Or, to put a positive spin on it—they’re efficient. Very efficient.
Greg Bogue, vice president, experiential design, at Maritz Travel Co., explained why that should matter to meeting and incentive planners during a session at the Hosts Global Alliance Forum August 1 in Boston.
When you first interact with something new, he said, your brain’s entire network of neurons is firing. But after a few times, your brain predicts what will happen. It goes on autopilot. “Novelty interrupts the autopilot,” Bogue said. “Keep people engaged by taking the brain to a place where it can’t predict the outcome.”

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