The meetings and events industry has been pursuing meetings consolidation since the 1990s, including total meetings spend management, savings measures, technology, standard processes. Now, 20 years later…
SMMP Is a Long-Term Goal
I started to hear about enterprise-wide meeting solutions in 2000 as many Internet startup companies were proposing online event registration, electronic hotel RFPs, and meeting data consolidation. This was really about North America (40 percent of the total business events industry in spend), and so not much about the other regions like Europe or Asia Pacific.
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