There are a few ways to think about revenue management. One is that it gives hoteliers a formula for maximizing revenue per available room. Another is that it’s the “Moneyball” of hospitality—a triumph of data over judgment and experience. And there’s a third, says Mark Benson, president and managing partner, Applied Meeting & Hospitality Solutions: “It’s the box of chocolates from ‘Forrest Gump.’ You never know what you’re going to get.”
 
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