It's no secret that people are cutting back on attending conferences. Even if your organization has a bulletproof marketing plan for enticing your membership, it won't work if prospective participants can't convince the people holding the purse strings.
All too often, people who want to attend a conference simply submit a request and cross their fingers. As a meeting professional, you can help your members by showing them how to put together a business case for why they should attend your conference—and how to get the most out of the event once they're there. (And note this: As a meeting professional, you also can use this strategy yourself, to get approval for the meeting industry education and networking conferences you personally want to attend each year.)
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.