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Why you need to catch the audacity bug

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If you ever want to strike fear into the heart of an association executive, just tell her that you want to do away with that little economic engine that drives the majority of most organizations’ revenue—the annual meeting. The annual meeting that, for many organizations, is the one time each year that members and suppliers gather in one spot to learn, collaborate, innovate, and do business. The annual meeting that is often the lifeblood, the raison d’être, the most important asset an association has to offer to its members.
 
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