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Engagement begins long before people arrive on the show floor

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Organizing an event or conference requires months, sometimes years of detailed planning, for just a few days of networking, learning and maybe a couple of cocktails. And then what? So much of what makes an event a success depends upon creating opportunity for people to make the most of the time on the floor.

To read the full article, please follow this link to the website of our media member Mash Media Group Ltd. C+MW Magazine.

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