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Big Data and Global Association Meetings

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A data tool introduced by ICCA for its supplier members has implications for association meeting pros, too.
Big data means different things to different people. Or, perhaps more pertinent to the global events industry: It means different opportunities for different organizations, depending on how you slice and dice it.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media. 
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