In my last article, I talked about creating a solid sponsorship strategy. Now let’s focus on the next step: acquiring your sponsors. We know why sponsors are important. They drive revenue and thereby help you increase the value of the event for attendees. But what will motivate sponsors to spend valuable marketing dollars with you?
Too often we do not look at our sponsors as customers when we design packages. Sponsors should expect to reach their business objectives by boosting brand awareness, increasing sales opportunities, and enhancing business relationships. They should also expect to have a positive experience with event logistics and hospitality. It is your job to help them achieve both.
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.
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