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Why you need to break your event assumptions

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As a professional speaker, I have the opportunity to attend a lot of events and conferences. While they all differ in scale, audience,  locations, and cultures, they almost all share certain elements.
For example, the flow is the same at most events. Attendees arrive at  a certain hour, register at the welcome desk, get a name badge, and get a coffee before gathering in a large room for the keynote presentation. 

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