Planning your meeting’s general session can be daunting. Last year’s triumph doesn’t guarantee a hit with this year’s audience. Different attendees, changing current events, shifts within your industry—all of these can affect the nature and reception of your session. So what can meeting planners do to make sure the general session is successful, stress free, and within the set budget? The key is to pay close attention to the four basic production phases: design, coordination, implementation, and post-event wrapup.
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.
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