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Happy sponsor, happy (event) life

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Imagine this: Several major sponsors have just signed huge contracts for your next event. Before you pop that bottle of champagne, understand this is where the real work begins. From this moment forward, you must care for and nurture your sponsors. It is your responsibility to make sure they are completely satisfied with their experience before, during, and after the event. They are looking for business results. You should be prepared to deliver.  

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

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