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5 ways to integrate social media into your communication plan

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It’s always been the event professional’s job to ensure an event goes off without a hitch. But sometimes, despite your best intentions, something goes wrong. The difference between now and the past, however, is that when an executive spouts the wrong fact or an attendee shouts a negative opinion or the women’s bathroom overflows, everyone—both on site and online—now not just has an opinion to share, but also a means to share it far beyond the ballroom. Word can spread like wildfire in a matter of seconds through social media, whether the issue is something as small as the room temperature, or as big as an evacuation of the venue.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

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