Here is a shocking statistic: 90 percent of what we know about the brain has been discovered in the last five years. According to Roger Haskett, owner and director of Engagement Unlimited, that means that everything you were led to believe before 2011 on how the brain works probably needs to be updated. For meeting planners who haven’t changed their meeting structure in more than five years that means reevaluating your traditional approaches. Are you trying to create a conference with quiet and respectful listeners? Or are you trying to really engage your attendees?
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