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5 tips for scripting a captivating event

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You have everyone together in one room facing the stage—now what? A corporate event or annual meeting is only as effective as its script is engaging. Here are five tips to write a script that will keep their rapt attention throughout the entire general session.
1. The Play’s the Thing
You’ve got an audience and a stage with lights and music—what you have is essentially a play, so why not treat it as one? To take a playwright’s approach, start by asking yourself these questions:


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