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The meeting planner’s new secret weapon: vulnerability

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People no longer come to your meetings to get information. They come to make sense of the deluge of information they already have. They also attend face-to-face meetings to feel something, whether it’s to be transported to the moon by your keynote speaker, to laugh in a comedy club, or to meet a celebrity. People want to feel happy, sad, fearful, and joyful—they want to make memories. They want real experiences.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

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