This website uses cookies, which are necessary for you to login to the My ICCA section, integrate social media and track visits to our website. ICCA is legally obliged to ask your permission to use cookies and to inform you about how we use them. By continuing to use our website you are accepting our use of cookies as described in our Privacy Policy. Find Out MoreContinue
Remember Associations only: Forgot password

The meeting planner’s new secret weapon: vulnerability

Share on LinkedIn

People no longer come to your meetings to get information. They come to make sense of the deluge of information they already have. They also attend face-to-face meetings to feel something, whether it’s to be transported to the moon by your keynote speaker, to laugh in a comedy club, or to meet a celebrity. People want to feel happy, sad, fearful, and joyful—they want to make memories. They want real experiences.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

Member-Supplier related resources:
Association related resources:
For More Information:
Contact:
Email Contact
More Knowledge Articles