“What’s in it for me?” That’s a question Millennials are asking as they decide on upcoming conference opportunities. Meeting organizers, on the other hand, are more focused on their own goals and objectives than those of potential attendees. According to recent research by Loughborough University and Imago, more than four-fifths of the students and delegates surveyed said personal career development was a major motivator when it came to getting them to want to attend meetings. While the survey brief didn’t provide the percentage, it did say this “wasn’t highly rated as a motivator by organizers.”

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