This website uses cookies, which are necessary for you to login to the My ICCA section, integrate social media and track visits to our website. ICCA is legally obliged to ask your permission to use cookies and to inform you about how we use them. By continuing to use our website you are accepting our use of cookies as described in our Privacy Policy. Find Out MoreContinue
Remember Associations only: Forgot password

Recycled food for thought from ICCA CEO Martin Sirk on #GMID17

Share on LinkedIn More

Here’s an opinion piece I wrote in 2015, when asked to come up with the 10 most important questions facing our industry.   I could only manage to think of one!

1. Is this a good meeting?
(Does it deliver the company's or association's objectives, and those of the attending delegates)

2. Is this a good meeting?
(Does it pay vastly more attention to what's going on inside delegates' minds than what they put in their mouths at lunchtime)

3. Is this a good meeting?
(Do the positive outcomes dramatically outweigh the environmental impact of holding it)

4. Is this a good meeting?
(Does it resonate with and influence audiences far beyond its open days and physical location)

5. Is this a good meeting?
(Does it create understanding and respect between those from different cultures or holding different viewpoints)

6. Is this a good meeting?
(Does it add to the sum of new knowledge and wisdom in the world)

7. Is this a good meeting?
(Does it help to reduce the sum of superstition, prejudice, ignorance, and pseudoscientific nonsense in the world)

8. Is this a good meeting?
(Does it deliver improved healthcare outcomes around the world or create improvements to society's most challenging problems).

9. Is this a good meeting?
(Was it fun to attend!)

10. Is this a good meeting?
(If not, why on earth did you decide to organise it, host it, or attend it!)

 

For More Information:
Contact:
Email Martin Sirk
More Knowledge Articles